Search enginge optimisation
SEO (search engine optimisation) is the process of improving a website in order to increase its visibility on search engines. The better a website’s SEO is, the easier search engines like Google can read it, and the higher it will appear in relevant search queries.
Why is SEO important
Building and launching a website is an exciting step for any business. Once a website is out into the world, however, it’s equally as important for users to be able to find it. That’s where search engine optimisation comes in. Simply put, SEO is the process of improving a website in order to increase its visibility on search engines. The better a website’s SEO strategy is, the easier search engines like Google can read it, and the higher it will appear in relevant search queries.
What we offer
At The Atom Lab, we focus on on-site SEO. This includes writing and optimising text, increasing the speed of a website, structuring the content on it, and much more. As well as that, we create SEO-friendly blog posts that can boost a website’s search rankings and help users find a business when they’re looking for certain products or services.
Why choose us
We focus on the bigger picture. Throughout our process, we take a look at where a brand and its website are at the time being and compare that to where they want to be. After an initial assessment, we go to work on setting up the website’s SEO correctly and efficiently. Once we’ve done that, we create a long-term strategy for specific queries and keywords. After the research and planning stages are over, we implement and optimise the strategy, always keeping our clients in the loop and up to date with the process.
SEO is not an overnight solution, and especially so with new websites. The strategies we implement can sometimes take up to 6 months to take full effect. Because of this, our work is planned for the entire year ahead and optimised along the way as we receive new data.
By carefully reviewing a website and optimising its text and structure, we can help pages climb up Google’s rankings and make them easy to discover.
Whether the text on a website is already written in-house, or clients want help with copywriting, we can optimise written content to boost search rankings.
Well-written blogs are a great way for businesses to share knowledge with their audience and with SEO optimisation, they can also appear in relevant searches.
Website Design | SEO
We re-branded Henley Boating’s website and optimised their copy in the build-up to the summer months to increase bookings and boat hires based on localised keyword searches.
Let’s work together