Buddy Reel
The Brand
Founded in early 2020, Buddy Reel is a revolutionary video recording app that revolves around collaboration, ease of use and innovation. With the app midway through development in April 2020, the team wanted to get other areas of their brand ready. Above all, Buddy Reel wanted to establish its digital presence through a website, blog and social media channels. Additionally, the app needed both UX and UI design in order to take it to the next level.
The Brief
Most importantly, the website and social media were necessary to build awareness of the app and brand. However, the app was still in development and not ready to show to the world. With this in mind, our aim was to grow its following, get ready for the soft launch, and develop a launch strategy.
Industry
Video Recording App
Location
London / Malaga
Our work
Branding
Industry
Video Recording App
Location
London / Malaga
Our work
Branding
Website design
Social Media Management
Content Creation
The Brand
Founded in early 2020, Buddy Reel is a revolutionary video recording app that revolves around collaboration, ease of use and innovation. With the app midway through development in April 2020, the team wanted to get other areas of their brand ready. Above all, Buddy Reel wanted to establish its digital presence through a website, blog and social media channels. Additionally, the app needed both UX and UI design in order to take it to the next level.
The Brief
Most importantly, the website and social media were necessary to build awareness of the app and brand. However, the app was still in development and not ready to show to the world. With this in mind, our aim was to grow its following, get ready for the soft launch, and develop a launch strategy.
The Solution
To highlight the benefits of the app without actually showing its design, we focused Buddy Reel’s social media strategy on all the situations the app can be used in. In particular, we put an emphasis on all of the events and experiences that could be elevated with Buddy Reel’s help: Travel, Weddings, Family Holidays, Live Music events, etc.
By taking this approach, we highlighted what Buddy Reel can help users achieve without displaying the app’s design. We created content that walked users through all the ways the app can be applied and supported it with impactful images.
Let’s work together